WordPress Payment Processing: a Gateway for eCommerce
As a business owner, you are always looking for ways to attract and retain customers. One way to do this is by adding a payment gateway to your website that allows them to purchase from you without ever leaving their house. WordPress is a very popular website builder for its simplicity and customization capabilities which help you create a brand that stands out. But it is often overlooked for its ability to bring in sales.
As one of the leading merchant services companies in the country, First Direct Financial offers extensive support and resources for a wide variety of businesses. Everyone from retailers and restaurants to those in healthcare, hospitality, and e-commerce. It does not matter if you are considered a low-risk or high-risk merchant, we are happy to help. Read our article below to learn how WordPress payment processing can elevate your business to the next level.
What’s Involved in WordPress Payment Processing?
Online payment processing is very similar to traditional payment processing. It involves 3 core things: the merchant, the customer, and the technology.
- The Merchant: a business owner who accepts credit card payments. In order to do this, you need to partner with a merchant bank that accepts payments and deposits them into your account
- The Customer: a person that makes the transaction online via credit and debit cards. Additionally, they may be using encrypted services such as PayPal to make their online purchases
- The Technology: the link between you and your consumer. This includes a payment processing system and the payment gateway
When it comes to your WordPress, you will need a state-of-the-art payment gateway to process your payments. It is what links your customer’s online shopping cart to your payment processing network. First Direct Financial offers support in this area by helping you comply with Payment Card Industry Data Security Standards (PCI DSS). We also help you process payments between your bank and customer, ensuring you get the best rates possible.
How Do Online Transactions Work in WordPress?
According to Big Commerce, there are two stages in payment processing: authorization and settlement.
When a customer buys a product from your website using a credit or debit card, their information goes through a payment gateway. This ensures that the data will be kept private and protect against any malicious activity occurring to you and your customers. It is then sent to your payment processor, which requests money from their bank to pay for your goods and services. The bank will either accept or deny the request based on the customer’s available funds. A settlement occurs when the transaction is approved by the customer’s bank. Once the money reaches your bank account, you will be able to access the funds.
Website Security is Key When Accepting Payments
Another thing you should consider when accepting payments through your WordPress website is how secure it is. You need to be proactive in this as it can put your business in a very vulnerable state and cause a great deal of harm to your reputation. When establishing your eCommerce site, you may consider:
- Enabling SSL encryption
- Promoting secure user accounts
- Install firewalls
- Adopt multi-layer security
- Anti-malware software
- Ensure you comply with PCI DSS requirements
First Direct Financial Helps You Become eCommerce Ready!
First Direct Financial maintains a large network of representatives nationwide. We keep strict guidelines on all staff to ensure our clients receive the best merchant services possible. From data protection and WordPress payment processing to depositing, we’re there for you every step of the way. Contact us today and learn how we can help your business make transactions easier.